Knockout

Edgar Allan

We're Edgar Allan: A brand-to-build Webflow agency. Edgar Allan has been around since 2013, founded by a handful of folks with big-agency pedigrees who thought that the top-heavy, slow-moving operating model of enterprise agencydom just didn’t work well for digital-era brands. Single-focus brand messaging and brand design agencies often don’t understand web experiences. Digital agencies tend to build sites without a foundation in brand or story. We thought, “There’s got to be a better way.” So, we built it — a story-first, content-led approach to digital design and experience creation that doesn’t just help companies tell their stories, but have great stories with their customers. As a team, we’re happiest when we’re making stuff, breaking stuff, and then reporting to the world about our pain and successes. We’re wildly collaborative. Fully remote. Global, with home base (and leadership) primarily in Atlanta, Georgia, plus close-knit satellite teams in Buenos Aires, Argentina; Serbia; and South Africa. And our mindset is that everything we do is about empowering our clients to move from brand strategy to build faster, so big ideas can be tested in the market.

About this Style Guide

The Knockout marketing and documentation site is an example of the framework in action. Knockout is an end-to-end Figma to Webflow framework that helps designers and Webflow developers accomplish more together.

Why is on the list?

Knockout is an end-to-end development framework that helps designers and Webflow developers accomplish more together.

We created Knockout to solve many issues we encountered over the years of working in Webflow as an agency. The resulting toolset defines our approach to all projects, from single-page sites to large-scale, long-term enterprise engagements.

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